What happens when competitive flooring, larger-than-life personalities, and social media collide?
You get Epoxy Floor Wars, an original competition series presented by Epoxy Depot that's quickly building an audience far beyond the flooring industry.
Now in its third season, the show brings together talented epoxy flooring professionals to compete, showcase their creativity, and put their skills to the test.
And lately, the internet has been taking notice.
Epoxy Floor Wars
Season 3 Goes Viral on Social Media!
Millions of Views. A Whole New Audience.
Earlier this year, a short-form video promoting Epoxy Floor Wars took off on social media, generating an incredible 5.4 million views on Instagram and another 900,000 views on TikTok.
Months later, we decided to give that same content another opportunity to reach viewers through an Instagram trial reel. Within days, it generated another 584,000 views and counting.
That's nearly 7 million combined views across those uploads, introducing the show to audiences who may have never heard of Epoxy Floor Wars before.
For us at HOL Creative Co., it's been exciting to help drive that momentum.
Through our ongoing creative and social media partnership with Epoxy Depot, we've had the opportunity to help promote the series, develop content strategies, and find new ways to bring the personalities, competition, and excitement of Floor Wars to viewers online.
Seeing millions of people discover the show through content we've helped create and distribute has been one of the highlights of our work this year.
Season 3 Is Here. Las Vegas Is Next.
While new audiences continue discovering Epoxy Floor Wars online, Season 3 episodes are rolling out on YouTube, giving viewers a chance to experience the full competition beyond the viral clips.
And the next chapter is already shaping up to be the biggest yet.
Season 4 is headed to Las Vegas!
In January 2027, Epoxy Floor Wars will take its competition to World of Concrete, one of the industry's biggest events, bringing its unique brand of flooring competition to an even larger stage.
More exposure. Bigger competition. An exciting opportunity to introduce Epoxy Floor Wars to an entirely new audience.
We're thrilled to see where this series is headed and proud to play a part in helping its story reach millions.
Haven't watched Epoxy Floor Wars yet?
Catch up on Season 3 on YouTube, and stay tuned for what's coming in Las Vegas in January 2027.